FIRENZE Rx PHARMA… Our Philosophy is Grounded in Patient Centricity

Our adopted moniker of FIRENZE Rx Pharma honors the earliest evolution of Western patient pharmacy in Florence, Italy...

  • The birthplace of Patient Centricity in the pharmacy form is generally ascribed to the earliest known Rx public dispensary located in modern day Florence, the Santa Maria Novella
Consulting Services

FRx Pharma operates with a belief system shaped by an exquisite appreciation of the patient as the center of Market Access planning  & execution...

  • In many launch situations patient centricity is a modest scenario to the overarching commercial Market Access ecosystem…
  • But in most specialty and rare diseases, Patient Centricity will align and overlap with Market Access as a strategic & tactical imperative
FIRENZE Rx Legacy